It is a benchmark tool that controls and analyses in real time the prices and positions of competing hotels.
It is a complete market intelligence solution that is easy to use and enables to check that the prices are precise in all sale channels and, at the same time, to analyse the prices of competing hotels – of those hotels that are similar or considered to be similar due to any parameter to be set – and their position in the distribution channels.
The data are provided in real time, on-demand or through periodical reports.
This is an application to monitor the brand reputation of both the hotel and the competitors, as well as to improve the ranking.
It collects customers’ on-line reviews and comments from different web portals, and shows the hotel rating.
The analyses processed with such application are able to identify the Unique Selling Proposition (USP), which is defined as the specific advantage that the hotel offers to customers, the characteristic that differentiates the accommodation facility from its competitors, the fulcrum of on-line communication; in short, a brand identity and value.
Xenia offers its partner hotels all the brand review interventions aimed at improving the brand recognisability, with beneficial effects also at performance level and ROI.
This is a service that enables the hotel to be on-line on the main portals. By analysing the location and the tourism flows of the relevant geographic area, the “niche” portals suitable for the hotel will be identified.
Xenia’s offer combines more than twenty years of experience in the world of hôtellerie in a worldwide context and of distribution channels – both direct and intermediate – with the most advanced applications available in the international market. In fact, the distribution portals are chosen after an accurate and specific analysis of the structural and commercial characteristics of the hotel and the reference context.
Xenia’s system has unlimited storage of prices and conditions of the different sale channels, both GDS and on-line, thus offering benchmarks and historical and predictive data analyses.
Xenia's management system is the core system of all the offers in the world of hôtellerie, i.e. it stores prices and conditions of both professional and web channels. The prices and conditions are registered in real time and are stored and used for the historical analyses of the pricing trends, as well as for formulating predictive trends.
Xenia thus offers data processing services, which are useful for the formulation of price offers on the part of hotels. The reports show benchmarks and trends.
Revenue Management System
This is a software that, by means of advanced forecast and information models about bookings, gives suggestions in order to optimise the hotel profitability.
The revenue management is mainly a study activity aimed at increasing productivity and revenues that does not exclude the analysis of distribution and the objectives pre-established by the hotel. The basis of the analysis is represented by the diversification of clientele and the study of the purchasing behaviour. In addition, with the revenue system, Xenia’s experts back the hotel management to provide the necessary and customised support for the analysis and planning steps: clientele segmentation, assessment of daily deviations, monitoring and processing of distribution strategies.